Marketing ideas using Augmented Reality in Retail Sector
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41
13
English
India
Abstract
Augmented Reality
With thousands of brands targeting a plethora of different consumers, augmented reality has proved to be a boon especially in this era of ever growing competition. With various multi-million dollar brands using augmented reality to lure in customers, what once sounded like a sci-fi movie has now become a reality in the retail sector. From trying on glasses to wearing your favorite pair of sneakers, augmented reality has made all of that and more possible without having the customer to leave the four walls of their homes.
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